Team

When you have the right team behind you, magic can happen.

Raze’s process has helped an undrafted defenseman achieve a Norris Trophy. It also enabled a goaltender, who cleared waivers twice, to win the Vezina and Hart trophies the following year—contributing to a total of two Harts and six Vezinas.

Plus, a forward bought out by his at the end of a season when opportunity eluded him to playing 11 more years and recording 95 points a few years later. Magic that happens when a player and agent focus on optimizing player performance.

Leadership

We have ex-NHLers, Lawyers, Marketing experts, mentors, current players, business executives, financial professionals. Truly an amazing team of people that have a love and passion for the players of this game.

Ritch Winter

Chief Executive Officer – NHLPA Certified Agent

Ritch Winter

Chief Executive Officer – NHLPA Certified Agent

ritch@razesports.com

Ritch Winter is one of the most successful and respected player agents in hockey and has proven his commitment to hockey players time and time again. Ritch’s expertise lies in helping players create strategic goals to generate more production, more opportunity, and more money. He’s also a visionary creating unprecedented ways for players to progress their careers, generate significant revenue, and orchestrate a life after hockey that could potentially be more lucrative than their life in hockey.

Ritch Winter has played a pivotal role in advocating for NHL players rights, particularly in reforming the NHL Players Association (NHLPA) and recovering misappropriated pension funds for retired players. While specific page numbers from books are not readily available, several reputable sources highlight his significant contributions:

1. Reforming the NHLPA:

Campaign Against Alan Eagleson: Winter, alongside Herb Pinder and Ron Salcer, was instrumental in the campaign that led to the resignation of former NHLPA Executive Director Alan Eagleson in 1992 and his subsequent conviction for defrauding clients.

Ousting Ted Saskin: In 2007, Winter assisted Chris Chelios in removing NHLPA director Ted Saskin following allegations of email monitoring.

2. Recovering Pension Funds for Retired Players:

Legal Advocacy: In 1990, Carl Brewer, Gordie Howe, and Bobby Hull sought Winter’s assistance to recover pension funds that the NHL had withdrawn. Winter’s leadership led to a $50 million judgment in favor of the players.

Based in Edmonton, Ritch is married to Cindy. He has five children: Joel, Tessa, Britlyn, Alana and Alexa and nine grandchildren: Brooke, Sammy, Max, Taeya, Jayla, Jack, Isabel, Sophie and Charlie. Inducted into the National Sports Agent Hall of Fame in 2024, Ritch recently completed his Artificial Intelligence Certificate at MIT and continues his quest to improve the prospects for players through advocacy, innovation and an unbridled passion for the people who turn to him for advice and guidance.

For a more comprehensive understanding of Ritch Winter impact on the NHLPA and player pensions, consider exploring the following video:

Todd Reynolds

President – NHLPA Certified Agent

Todd Reynolds

President – NHLPA Certified Agent

toddr@razesports.com

Todd Reynolds has been representing NHL players since 1996 when he founded Uptown Hockey. He has worked with past clients such as Mike Fisher, Keith Primeau and Chris Neil. In April 2022, Uptown Hockey was acquired by Raze Sports and Todd is thrilled to be a new member of the Raze family to elevate the lives of his current roster of clients. Todd is a true advocate for our players and has quickly become not only a successful mentor and advisor, but friend, to our clients. He truly wants our clients to succeed… at life.

Todd lives in Ontario and is married with three children. He is an avid sports car and collector car enthusiast.

Todd Litwiniuk

Sr. Vice President – NHLPA Certified Agent

Todd Litwiniuk

Sr. Vice President – NHLPA Certified Agent

todd@razesports.com

Todd is the owner and CEO of a successful 45-year-old law firm in Calgary. He’s a board member of Raze Sports and recently received his NHLPA certification. Todd specializes in building trusting relationships. He cares deeply for each of our young players and prospects and has a gift for putting people first. He will take care of every details so you can focus on what you do best, playing hockey.

Renat Mamashev

VP Russia, NHLPA and KHL Certified Agent

Renat Mamashev

VP Russia, NHLPA and KHL Certified Agent

Renat Mamashev is a decorated former professional ice hockey defenseman, sports executive, and dual-certified NHL and KHL agent. He clinched the 2013 KHL Defenseman of the Year award during a stellar career that included stints with HC Dynamo Moscow, Metallurg Magnitogorsk, and HC Sochi. Over 431 KHL games, Renat tallied an impressive 46 goals and 126 assists. Transitioning from the ice to the executive suite, he became the Sports Director for KHL Hockey Club Sochi, where he played a key role in player development, strategic planning, and organizational expansion.

Renat’s educational achievements are equally impressive, holding three M.S. degrees: Sports Business from New York University, Economics from the Financial University under the Government of the Russian Federation, and Sports Training from the Russian State University of Physical Education, Sport, Youth, and Tourism.

Now based in Brooklyn with his wife and three children, Renat’s passion extends beyond the rink. He is deeply committed to his family and continues to drive the global growth of hockey with his deep experience, leadership, and visionary approach.

Rebecca Radmanovich

Chief Experience Officer

Rebecca Radmanovich

Chief Experience Officer

rebecca@razesports.com

Rebecca began her career working alongside Ritch in 2005. She now has over 16 years of experience helping make the lives of NHL players easier off the ice. Rebecca provides an elevated level of service enabling our clients to focus on what they love… playing hockey. Rebecca is head of our Operations team working to ensure all of the intricacies of the agency are in place. There’s no problem she hasn’t solved!

Alana Gardner

Marketing and Player Experience Manager

Alana Gardner

Marketing and Player Experience Manager

alana@razesports.com

Alana is responsible for working with Ritch, Todd and Rebecca to manage Raze’s long standing relationships with its marketing partners worldwide to arrange marketing opportunities for our NHL and AHL clients while monitoring and studying the constantly evolving trends in social media that are relevant for players interested in pursuing these types of opportunities. Alana oversees our social media team relationships with outside advisors and multiple leading hockey influences who have garnered 155M followers in hockey alone – double that of all 32 teams and the NHL combined. Relationships that ensure Raze is able to accelerate social media opportunities for our clients in ways no other agency can. As Player Experience Manager, working with our Chicago based concierge, Alana focuses on helping players with the little day-to-day responsibilities they have off the ice in their lives so they can focus on the big things they expect of themselves on the ice. Alana works alongside Rebecca to ensure a seamless experience for players and their families as they manage the unique challenges facing our families as players when traded, moved due to free agency or reassigned. She lives in Calgary with her husband and 3 children.

At Raze, each client is offered the opportunity to be partnered with their own personal coach(es). Someone who has been in your shoes, and will help you elevate your game strategically and mentally. Together, you’ll take on the inevitable challenges all players face, and maximize your opportunities during your games, practices and off the ice. Ensuring you, like so many other Raze clients over the years, can “Raze the Bar.”